The Cracker Barrel Conundrum: When Tradition Trumps Progress The announcement that Julie Masino is stepping down as CEO of Cracker Barrel comes a year after the company's ill fated rebranding effort.
This move has sparked both relief and concern among fans of the beloved Southern chain, which has become a cultural touchstone for generations of Americans.
The controversy surrounding Masino's tenure was hardly surprising given the company's attempts to update its classic logo and store interiors.