FIFA's Faustian Bargain: Selling Out to Kushner and Co. Gianni Infantino, the embattled president of FIFA, has announced plans to create a $20 billion company running the World Cup with private investors.
The involvement of Joshua Kushner's Thrive Eternal, which includes Jared Kushner as its son in law, is particularly galling given their ties to the Trump family.
Infantino's plan to create FIFA Forward Enterprise (FFE) appears to be a business move aimed at capitalizing on football's global popularity.