FIFA Draws Fury Over Plan to Sell Stakes in World Cup The soccer world is reeling after FIFA announced plans to create a $20 billion subsidiary, offering external investors a chance to buy up to 20% of the commercial rights of the World Cup.
The proposal has sparked widespread outrage among fans, officials, and lawmakers, who fear that it would turn the sport's biggest tournament into an investment asset and compromise its integrity.
FIFA President Gianni Infantino's assertion that this move is a way to "celebrate [the] success" of soccer's commercialization rings hollow when faced with the backlash from UEFA, CONCACAF, and other confederations.