FIFA's Faustian Bargain: The Soul of Soccer for Sale The recent announcement by FIFA president Gianni Infantino to create a $20 billion company running the World Cup with private investors, including the Kushner family, has sparked widespread outrage from European soccer body UEFA.
This development is more than just a simple business deal – it's a fundamental shift in the governance and ownership of football worldwide.
Infantino's plan to form FIFA Forward Enterprise (FFE) would allow for private investment into the governing body, which would then be used to fund development programs and potentially provide member federations with significant financial incentives.