The Lego Effect: How Discounted Bricks are Selling a False Dream The current obsession with discounted Lego sets may be a boon for cash strapped parents and nostalgic adults, but it also reveals a more sinister truth about our relationship with consumer goods.
Amidst 44% off deals and Amazon Prime discounts, we're being sold a vision of affordable luxury that's as fleeting as the plastic bricks themselves.
Lego sets have evolved into a status symbol for those who can't afford or don't want to pay full price.