The Hidden Strengths of Customer Service Filip Jaskólski, chief product officer at Text, recently made a compelling case for rethinking the role of customer service in driving business growth.
According to Jaskólski, great customer service is not just about fixing problems, but also about generating revenue – an idea that challenges conventional thinking on sales and support as separate entities.
The traditional approach to customer service often views it as a cost center rather than an investment. However, this mindset overlooks the critical role that support plays in fostering loyalty and repeat business.