The Flavor of Defiance: A Battle for the Soul of Ben & Jerry's As the sun rises over Burlington, Vermont, a small town that has been closely associated with Ben & Jerry's quirky charm, a battle is unfolding in the company's boardrooms and ice cream shops.
For 75 year old Ben Cohen, co founder of the beloved ice cream company, this fight is about more than preserving a business legacy – it's about defending the social activism and commitment to making the world a better place that have been at the heart of Ben & Jerry's success.
Cohen has long criticized Unilever's handling of Ben & Jerry's, but his efforts to "Free Ben & Jerry's" by pushing Magnum Ice Cream Company to sell the brand have taken on a new level of urgency in recent months.