LIV Golf's Saudi Sugar High Starts to Wear Off LIV Golf, the Saudi backed golf league, is facing a harsh reality check as it struggles to find new investors and cut costs.
Its reliance on Saudi funding is being reevaluated, raising questions about the future of the sport.
The Billions Won't Last Forever LIV Golf's financial model was built on guaranteed payments to its top stars, paid for by Saudi Arabia's Public Investment Fund (PIF).