The Partner Problem: Why Apple's Ego Trumps Business Sense Apple's reputation for being a demanding and occasionally ruthless business partner has long been whispered about in tech circles.
However, the latest spat between OpenAI and the iPhone maker offers a stark reminder of how far the company will go to protect its interests.
According to reports, OpenAI is considering legal action against Apple over a botched integration that failed to deliver on promises of billions of dollars in new subscriptions.