The FIFA World Cup Halftime Show Breaks A Longstanding Tradition For 96 years, the FIFA World Cup final has maintained a sacred tradition: a brief interlude of punditry and tactical analysis before the second half.
But this year, something radical is happening. On July 19, the world's biggest sporting event will break with history, featuring its first ever halftime show headlined by some of the biggest names in music.
The decision to introduce a curated performance may seem like a no brainer, given the World Cup final's massive global audience and lucrative advertising potential.