England's World Cup Fever: A Brewing Storm in the Nation's Pubs The village of Thundersley, 40 miles east of London, will be packed with cheering crowds as England takes on Argentina in the World Cup semifinals.
Behind the scenes, pub owners like Steve Haslam are counting down the pints – literally. His Bread and Cheese pub stands to make an extra £7,000 to £9,000 from the World Cup alone.
This phenomenon is not unique to the Bread and Cheese. According to UKHospitality, 5. 5 million extra pints were sold during the group stages.