Instagram's Identity Crisis: When a Refresh Becomes a Redesign Instagram's recent decision to revamp its iconic logo has sparked a heated debate among users and designers.
The new wordmark, touted as a "refresh" by CEO Adam Mosseri, is a jarring mix of old and new that raises more questions than it answers. The change may seem minor, but the underlying issue is far more significant.
Instagram is shedding its distinctive personality in favor of a sleeker, more generic look. Gone are the whimsical flourishes and playful feel that made Instagram stand out from the crowd.